Faculty

Career Opportunities

Management

A graduate of Marketing Management should be a marketing director of any institution. He is a manager whose primary task is to manage the marketing resources of a product or business. A marketing manager can be in charge of a single product or brand, or can be a general manager responsible for a broad array of products and services. A business can employ multiple marketing managers, and small businesses are less likely to require the services of such a professional. Specifically, he can be any of the following because of the versatility of his skills:

Purchasing Assistant

• Analyzes requisitions to verify completeness and accuracy; determines the type of materials, supplies or equipment required; confers with the requesting department to ensure that information is correct; and provides information regarding products and suppliers.
• Interviews salespersons, obtains samples and literature from potential suppliers and maintains vendor file.
• Explains purchasing policies/procedures to potential vendors and City departments
• Prepares and analyzes a variety of formal and informal requests for proposal; and specification for routine materials, supplies, and equipment using independent judgment and discretion.
• Prepares all purchase orders, encumbers funds in computer and follows up in these orders resolving delivery, quality and other problems that might arise as required. Responsible for City stock room (office supplies) including organization, decisions on type of stock, distribution, receiving, maintaining stock levels and keeping stock room in order.
• Distributes office supplies on the first and third Wednesdays of each moth to all City departments.

Advertising Supervisor

• Person in the first-line management who monitors and regulates employees in their performance of assigned or delegated tasks. Supervisors are usually authorized to recommend and/or effect hiring, disciplining, promoting, punishing, rewarding, and other associated activities regarding the employees in their departments.

Sales Consultant

• A consultant is an individual who possesses special knowledge or skills and provides that expertise to a client for a fee. Consultants help all sorts of businesses find and implement solutions to a wide variety of problems, including those related to business startup, marketing, manufacturing, strategy, organization structure, environmental compliance, health and safety, technology, and communications. Some consultants are self-employed, independent contractors who offer specialized skills in a certain field; other consultants work for large consulting firms, that offer expertise in a wide range of business areas; and still other consultants hail from academia.

Sales Director

• Sales managers train, direct, and supervise their sales staff. They coordinate the operation of their sales department by establishing territories, goals, and quotas for their sales workers. Reviewing market analyses helps them to determine customer needs, sales volume potential, and pricing schedules that will meet company goals.

Procurement Director

• Plans, directs and coordinates the activities involved in the purchase of goods and services for each department, centralized storage and issuance of commonly used items, and centralized redistribution and disposal of surplus equipment, materials and recyclable salvage materials;
• Develops and administers policies and procedures for the procurement of supplies, materials, equipment and services;
• Provides proactive purchasing services to client operations in reaching cost effective solutions to purchasing challenges and opportunities; d. Selects, hires, supervises, evaluates and ensures training of subordinate staff;
• Develops, recommends and monitors the Department budget;
• Promotes a customer service orientation while adhering to statutory and regulatory requirements;
• Develops and implements procedures for use in competitive bid and negotiated procurements;
• Reviews and approves contracts and/or agreements for service of significant cost and scope;
• Works closely with department heads or their representatives in the development of short-term and long-range planning in order to anticipate/satisfy organizational needs;

Area Sales Manager

• He defines of communication plans, and leads and motivates his sales network interacting with sales representatives; and coordinates with them. He contributes to the definition of the one year sales budget, and offers technological solutions for highly distinguishable areas. He is also in charge of increasing the departments' awareness to the specific expectations of certain location.

Bank tellers

• Tellers are considered a "front line" in the banking business. This is because they are the first people that a customer sees at the bank and are also the people most likely to detect and stop fraudulent transactions in order to prevent losses at a bank (i.e. counterfeit currency and checks, identity theft, con artist schemes, etc.). The position also requires tellers to be friendly and interact with the customers, providing them with information about customers' accounts and bank services.
• Most tellers have a window (or wicket), a computer terminal, and a cash drawer from which they perform their transactions. These transactions include, but are not limited to:
  • Check cashing, depositing
  • Savings deposits, withdrawals
  • Consignment item issuances (i.e. Cashier's Checks, Traveler's Checks, Money Orders, Federal Draft issuances, etc.)
  • Payment collecting
  • Promotion of the financial institution's products (loans, mortgages,etc.)
  • Business referrals (i.e. Trust, Insurance, Lending, etc.)
  • Cash advances
  • Savings Bonds purchase or redemption
  • Resolving customer issues
  • Balancing the vault, cash drawers, ATMs, and TAUs
  • May include ordering products for the customer (checks, deposit slips, etc.)

The following are the entry levels for a marketing management graduate:

Marketing Trainee

• Learn the company's marketing business by working on marketing projects in the corporate marketing department for approximately one year before assignment to a position in staff marketing or field sales. Additional information available includes essential job functions, additional responsibilities, and education and experience requirements.

Marketing Assistant

Account Executive

• He is an agency person responsible for maintaining a liaison with designated agency clients. The account executive supervises the planning and preparation of one or more clients, depending on the size of the agency. It is the account executive's job to analyze the merchandising problems of the advertiser; to offer solutions to these problems; to transmit the plans of the agency for client approval; to bring to the agency's attention any suggestions or criticisms made by the client; and, generally, to service the client's advertising and merchandising reports to the account supervisor, who in turn reports to the vice president of account services. In a smaller agency, the AE reports directly to the VP or might even serve to fill the VP position.

Service Crew

• The following are the job descriptions of service crew: greet customers, present services, make recommendations and answer questions regarding the services offered, inform customers about daily specials, suggest to customers items to purchase, take orders and relay to other staff, prepare and serve the products ordered to the clients, present bill to customers and accept payment, maintain clean and well organized service areas and storage, and clean equipments and storerooms.

Customer Service Agent

Receptionist

• Receptionists and information clerks have a unique responsibility of making a good first impression, which can impact the success of the company for a long time. Typically they are the first line of employees that visitors interact with, so they must be friendly, professional, and helpful to the visitors. They are responsible for answering and routing calls, greeting visitors, handling inquiries from the public, and providing information related to the company. Select receptionists might be in charge of coordinating incoming and outgoing mail. They also fill a minor security role by monitoring access to the building by visitors.
• Though many of duties of receptionists and information clerks are similar, their exact duties differ depending on the type of company they are employed by. In larger facilities such as factories, businesses, and government offices receptionist might issue identification cards and coordinate escorting of visitors to the desired destination.

Entrepreneur

• An entrepreneur is a person who has possession of an enterprise or venture, and assumes significant accountability for the inherent risks and the outcome. He is a leader who combines land, labor, and capital to create and market new goods and services.

Product/ Brand Analyst

• He plans, develops, and manages protocols and logistics to ensure the successful introduction and marketing or cost effective products and services. He conducts continuing review and analysis of assigned product lines to assure overall acceptability, product standardization and cost containment.

Office Administration

• Effective Business Communicators
• Competent, skilled Office Administrators and Executive Assistants
• Courteous Front Office Clerks, Efficient Business Meetings & Conference Organizers & Coordinators
• Expert Stenographers & Transcriptionists
• Proficient Data Encoders & Editors

References:

County of Santa Clara (2004). Retrieved from the Web 06/04/09. http://www.sccgov.org

Holmes, Ivana M. (2007). Retrieved from the Web 06/04/09. http://www.prospects.ac.uk

Watson, Carin L. (2009). Retrieved from the Web 06/04/09. http://www.ehow.com

http://www.businessdictionary.com

http://www.ci.richmond.ca.us

http://www.peoplelex.com