INTERNATIONAL RESEARCH PUBLICATION (BSBA STUDENTS)
School of Business and Accountancy
August 26, 2022
Ten (10) groups of Marketing Management students from the School of Business and Accountancy presented their research papers at the 16th Global Conference with the theme “Vax to the Future: Work in Transition. Of the 10 groups, five (5) successfully published their papers in the Journal of Global Business, accredited by the Andrew Gonzales Philippine Citation Index.
Below are the published works with corresponding researchers:
1. Influence of social media strategies on the brand awareness of the customers: The case of Alfresco-style Restaurants in Pampanga during the pandemic
Members: Ayra Neil Diola, Crisologo Canlas, Irene Shery Domondon, Athina Abbie Anne Mitu, Jennielyn Samson, and Jee Ann Santos
2. The Impact of Logistics Service Quality on Customer Satisfaction leading to Customer Retention: the case of Shopee customers in Pampanga Members
Members: Cunan, Ma. Aliza D. Escobar, Moses John S. Galang, Naddine Q. Martinez, Pamela Joy V. Punzalan, and Julliene Marla A.