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HAU-CICT holds 1st MADCON Animation Conference

October 8, 2019

Holy Angel University's College of Information and Communications Technology (CICT), in partnership with the Animation Council of the Philippines, Inc. (ACPI) have successfully organized the animation conference dubbed MADCON 2019 or "Making a Difference through Multimedia Arts & Design", the 1st Entertainment Multimedia Computing (EMC) National Conference and Film Festival 2019 on September 27 at the University Theater.

The program started with a Welcome Remarks from Ms. Edna Marriza Santos, Assistant to the President and an Inspirational Message from CICT Dean Dr. Francisco Napalit.

The conference featured five animation experts who have shared their experiences and techniques in the industry. These were: Jess Española, who delivered a talk about “Working in a Foreign Studio for Animation”. Currently HAU’s Artist-in-Residence, he has previously worked as a character layout artist, animatic layout artist, and assistant director on The Simpsons, among other Hollywood-based animated programs. He is also the first full-Filipino to be awarded an Emmy; Louie Mercader, who talked on “Intellectual Property Ecology” led major projects and events such as #WEAREINTRAMUROS Short Film Festival 24-hour Filmmaking Challenge, CineMarya Women's Film Festival, and others. She represented the country in numerous local film festivals and currently works as a project coordinator on animated feature films of Toast Brew Animation Studio; Grace Dimaranan, with her topic “Animation Trends in the Industry” is a pioneer member and consistent elected officer for the ACPI. She has worked for multiple studios such as Fil-Cartoons Inc. and Toon City and Jobert Animation Series; Eduardo Palmos, with his topic “Latest Technology and Creation of Alternative Application for Film Media” is a writer-director for screenplays and teleplays with film companies such as Viva Films, Regal Films, Octoarts Prod., among others. He is currently the head of CinemaWorld International; and Romuald Romero, who spoke about “Directing, Storytelling, Content/Concept Development” has been part of the animation community since 1984 for various studios that worked on notable projects like Johnny Quest, X-men, Biker Mice, among others. He was the animation director of the feature film "Dayo" and short film "The Little One".

After the talks, a plenary session with Española was conducted, followed by the presentation of the entries for the Film Festival. Four animated entries were shortlisted, namely: "A Day in Kuliat" by students from the Angeles City Senior High School (ACSHS); "Rice of the Sisig", ACSHS; "Rubbish", HAU; and "Deng Susu Nang Luningning", HAU. The entry “Rubbish” was hailed Champion; “Deng Susu Nang Luningning”, 1st Runner Up; and “Rise of the Sisig”, 2nd Runner Up, respectively.

The program ended through a Closing Remarks delivered by Conference Chair Prof. Jeanky Salenga-Mendez.

“Success is not an opportunity that we saw to have an original context and make it the first in its class for our beloved Holy Angel University, but it’s the people whom I saw helping each other to achieve something good and create it with greatness.” Dr. Napalit said.

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