Career Opportunities


A graduate of Marketing Management should be a marketing director of any institution. He is a manager whose primary task is to manage the marketing resources of a product or business. A marketing manager can be in charge of a single product or brand, or can be a general manager responsible for a broad array of products and services. A business can employ multiple marketing managers, and small businesses are less likely to require the services of such a professional. Specifically, he can be any of the following because of the versatility of his skills:

  1. Purchasing Assistant

    Analyzes requisitions to verify completeness and accuracy; determines the type of materials, supplies or equipment required; confers with the requesting department to ensure that information is correct; and provides information regarding products and suppliers.

    Interviews salespersons, obtains samples and literature from potential suppliers and maintains vendor file.

    Explains purchasing policies/procedures to potential vendors and City departments

    Prepares and analyzes a variety of formal and informal requests for proposal; and specification for routine materials, supplies, and equipment using independent judgment and discretion.

    Prepares all purchase orders, encumbers funds in computer and follows up in these orders resolving delivery, quality and other problems that might arise as required. Responsible for City stock room (office supplies) including organization, decisions on type of stock, distribution, receiving, maintaining stock levels and keeping stock room in order.

    Distributes office supplies on the first and third Wednesdays of each moth to all City departments.

  2. Advertising Supervisor

    Person in the first-line management who monitors and regulates employees in their performance of assigned or delegated tasks. Supervisors are usually authorized to recommend and/or effect hiring, disciplining, promoting, punishing, rewarding, and other associated activities regarding the employees in their departments

  3. Sales Consultant

    A consultant is an individual who possesses special knowledge or skills and provides that expertise to a client for a fee. Consultants help all sorts of businesses find and implement solutions to a wide variety of problems, including those related to business startup, marketing, manufacturing, strategy, organization structure, environmental compliance, health and safety, technology, and communications. Some consultants are self-employed, independent contractors who offer specialized skills in a certain field; other consultants work for large consulting firms, that offer expertise in a wide range of business areas; and still other consultants hail from academia.

  4. Sales Director

    Sales managers train, direct, and supervise their sales staff. They coordinate the operation of their sales department by establishing territories, goals, and quotas for their sales workers. Reviewing market analyses helps them to determine customer needs, sales volume potential, and pricing schedules that will meet company goals.

  5. Procurement Director

    Plans, directs and coordinates the activities involved in the purchase of goods and services for each department, centralized storage and issuance of commonly used items, and centralized redistribution and disposal of surplus equipment, materials and recyclable salvage materials;

    Develops and administers policies and procedures for the procurement of supplies, materials, equipment and services;

    Provides proactive purchasing services to client operations in reaching cost effective solutions to purchasing challenges and opportunities; d. Selects, hires, supervises, evaluates and ensures training of subordinate staff;

    Develops, recommends and monitors the Department budget;

    Promotes a customer service orientation while adhering to statutory and regulatory requirements;

    Develops and implements procedures for use in competitive bid and negotiated procurements;

    Reviews and approves contracts and/or agreements for service of significant cost and scope;

    Works closely with department heads or their representatives in the development of short-term and long-range planning in order to anticipate/satisfy organizational needs;

  6. Area Sales Manager

    He defines of communication plans, and leads and motivates his sales network interacting with sales representatives; and coordinates with them. He contributes to the definition of the one year sales budget, and offers technological solutions for highly distinguishable areas. He is also in charge of increasing the departments' awareness to the specific expectations of certain location.

  7. Bank tellers

    Tellers are considered a "front line" in the banking business. This is because they are the first people that a customer sees at the bank and are also the people most likely to detect and stop fraudulent transactions in order to prevent losses at a bank (i.e. counterfeit currency and checks, identity theft, con artist schemes, etc.). The position also requires tellers to be friendly and interact with the customers, providing them with information about customers' accounts and bank services.

  8. Most tellers have a window (or wicket), a computer terminal, and a cash drawer from which they perform their transactions. These transactions include, but are not limited to

    • Check cashing, depositing
    • Savings deposits, withdrawals
    • Consignment item issuances (i.e. Cashier's Checks, Traveler's Checks, Money Orders, Federal Draft issuances, etc.)
    • Payment collecting
    • Promotion of the financial institution's products (loans, mortgages,etc.)
    • Business referrals (i.e. Trust, Insurance, Lending, etc.)
    • Cash advances
    • Savings Bonds purchase or redemption
    • Resolving customer issues
    • Balancing the vault, cash drawers, ATMs, and TAUs
    • May include ordering products for the customer (checks, deposit slips, etc.)

The following are the entry levels for a marketing management graduate:

  1. Marketing Trainee

    Learn the company's marketing business by working on marketing projects in the corporate marketing department for approximately one year before assignment to a position in staff marketing or field sales. Additional information available includes essential job functions, additional responsibilities, and education and experience requirements.

  2. Marketing assistant

  3. Account executive

    He is an agency person responsible for maintaining a liaison with designated agency clients. The account executive supervises the planning and preparation of one or more clients, depending on the size of the agency. It is the account executive's job to analyze the merchandising problems of the advertiser; to offer solutions to these problems; to transmit the plans of the agency for client approval; to bring to the agency's attention any suggestions or criticisms made by the client; and, generally, to service the client's advertising and merchandising reports to the account supervisor, who in turn reports to the vice president of account services. In a smaller agency, the AE reports directly to the VP or might even serve to fill the VP position.

  4. Service Crew

    The following are the job descriptions of service crew: greet customers, present services, make recommendations and answer questions regarding the services offered, inform customers about daily specials, suggest to customers items to purchase, take orders and relay to other staff, prepare and serve the products ordered to the clients, present bill to customers and accept payment, maintain clean and well organized service areas and storage, and clean equipments and storerooms.

  5. Customer Service Agent

  6. Receptionist

    Receptionists and information clerks have a unique responsibility of making a good first impression, which can impact the success of the company for a long time. Typically they are the first line of employees that visitors interact with, so they must be friendly, professional, and helpful to the visitors. They are responsible for answering and routing calls, greeting visitors, handling inquiries from the public, and providing information related to the company. Select receptionists might be in charge of coordinating incoming and outgoing mail. They also fill a minor security role by monitoring access to the building by visitors.

    Though many of duties of receptionists and information clerks are similar, their exact duties differ depending on the type of company they are employed by. In larger facilities such as factories, businesses, and government offices receptionist might issue identification cards and coordinate escorting of visitors to the desired destination..

  7. Entrepreneur

    An entrepreneur is a person who has possession of an enterprise or venture, and assumes significant accountability for the inherent risks and the outcome. He is a leader who combines land, labor, and capital to create and market new goods and services.

  8. Product/ Brand Analyst

    He plans, develops, and manages protocols and logistics to ensure the successful introduction and marketing or cost effective products and services. He conducts continuing review and analysis of assigned product lines to assure overall acceptability, product standardization and cost containment.

Office Administration

  • Effective Business Communicators
  • Competent, skilled Office Administrators and Executive Assistants
  • Courteous Front Office Clerks, Efficient Business Meetings & Conference Organizers & Coordinators
  • Expert Stenographers & Transcriptionists
  • Proficient Data Encoders & Editors


There are a number of categories in the field of accounting jobs. All of them focus on the financial operation of a company, and offer various and rewarding opportunities. Those coming straight out of the college campus must look for entry-level jobs like account clerk and pay clerk. However, by virtue of gaining experience they will be able to move higher in the chain and get supervisory positions subsequently. But those with higher qualifications, like a Master’s degree in Accountancy, can directly enter the supervisory cadre.

The accountant renders professional service in any of the following major fields of work:

  1. Public Accounting

    This is a career field which offers to the public, for a fee, expert services like auditing, accounting, tax, administrative, advisory or liquidation matters of the firm. For auditing and accounting services, it is required that one must first pass the Certified Public Accountant (CPA) Licensure Examination given by the Professional Regulation Commission. Qualifications as well as requirements for one to become a CPA are contained in the Accountancy Act of 2004.

    As an auditor, one is licensed to make an independent review of the financial records of the firm and render an opinion as to the fairness of the firm's financial statements. Audited financial statements are required not only by the government and financing institutions but also by the shareholders of a corporation. He renders not only audit services but assurance services as well.

    As an tax consultant, one is skilled in tax matters and gives advice concerning tax consequences on economic or financial decisions made by an individual taxpayer or a business entity. The tax expert represents the taxpayer (an individual or a firm) on tax and other accounting related matters before government agencies such as the Bureau of Internal Revenue and the Bureau of Customs.

    As an management consultant, one provides services ranging from accounting system analysis, design, review and installation, financial planning, budgeting and cost controls.

  2. Private Accounting

    This is the career field where the accountant is employed by a particular person or business enterprise to serve as general or chief accountant, controller, budget officer, internal auditor, electronic data processing head or cost accountant. The Accountancy Act of 2004 mandates that positions requiring supervision of the recording of financial transactions, preparation of financial statements, coordination with external auditors in institutions whose paid up capital is at least five million pesos (P5,000,000) and/or an annual revenue of at least ten million pesos (P10,000,000) must be occupied by a duly registered certified public accountant.

    As a bookkeeper, the person with knowledge of accounting does the routine work of recording, classifying and summarizing phases of accounting. Most often, his/her work is supervised by the Chief Accountant who does the preparation of the financial statements.

    As a controller, the person is the overall in charge of all accounting activities and functions as the chief accounting officer of the company whose work includes the preparation of financial reports, performance reports, budgets, controls and tax studies.

    As an internal auditor, the person assists in the maintenance of the organization's internal control by conducting on-going review to ensure efficient operation, compliance with company policies and protection of company's resources.

    As a budget officer, the person prepares plans and forecast of the company’s future operation. Primarily, projections of the activities measured in quantitative terms are prepared to ensure that established goals will be accomplished. Budgets serve as control devices against which actual performance (activities) are measured. Budgets ensure efficiency of operation.

    As a Chief Information Officer (ClO), the person is in charge of the information and communication technology department whose function is to oversee the electronic data processing operation (through the electronic equipment such as the computers) to ensure its efficient performance, maintenance and control.

    Tax Officer, the person handles tax planning, prepares tax returns and advises management on the effect of taxes on his various plans and projects.

  3. Government Accounting is another career field where one works as accountant, auditor, budget officer or electronic data processing head of any of the government agencies. Examples of government agencies requiring the services of professional accountants are the Commission on Audit (COA), Bureau of Internal Revenue (BIR), Bangko Sentral ng Pilipinas (BSP), Government Service and Insurance System (GSIS) and Bureau of Custom (BOC).

  4. Research and Education is another professional field where the accountant assumes the role of researcher, teacher and reviewer.

    As a researcher, the person investigates and makes a study creating, applying, relating or improving accounting theories and business concepts that will suit the changes taking place in a particular business or industry.

    As an accounting professor, the person is responsible for the formation of competitive accountants and consultants and teaches subjects such as accounting, auditing, management advisory services, finance, financial management, business law, taxation and other technically related subjects.

    As an accounting reviewer, the person helps prepare the candidates for the CPA Licensure Examination.


County of Santa Clara (2004). Retrieved from the Web 06/04/09.

Holmes, Ivana M. (2007). Retrieved from the Web 06/04/09.

Watson, Carin L. (2009). Retrieved from the Web 06/04/09.