The College of Business and Accountancy (CBA) and the Graduate School of Business (GSB) will focus on practice-oriented research and teaching that will provide far-reaching impacts on business management education in the Philippines and the world.
The research agenda of CBA and GSB would serve as a guide for faculty members and students in their research undertakings. All faculty members undertaking research must work within these areas and must ask their students to engage in such.
The researches will focus on the following areas (which will be called Key Research Areas: KRA):
These research areas will be worked on in relation to the university research agenda.
Faculty members who engage in research will be provided financial (when available), technical and academic support by the university through the Research Coordinator.
Student researches must guided by competent faculty members and tandem research will be highly encouraged.
Collaborative research (inter-college and inter-school) among faculty members would be pursued.
A series of seminars, research forums and colloquia must be held in order to present the students and faculty members’ research outputs during various stages of completion. This means that researches must not only be presented once. These seminars would be done in-house and researchers are also encouraged to present their papers in conferences and seminars in other areas of the Philippines and abroad. The Research Coordinator must coordinate the schedules of these events.
Outstanding research outputs will be published in the biannual college-based research journal which would now be known as the Holy Angel Business and Accountancy Review (HABAR). Other forms of print (e.g. discussion papers series, working paper) and online (through the HAU-CBA-GSB website) dissemination means would also be done. Researchers are also encouraged to have their papers published in local and international journals.
To ensure that the research agenda are met, all faculty members and students (through their research advisors) must submit the topics to the Research Coordinator for review.
| University Research Agenda |
College Based Initiatives |
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Theoretical Research
Replication, testing, validation of theories in various disciplines
Development of ground-breaking theories in the arts and sciences, business and accountancy, education, engineering, architecture, information and communications technology, nursing
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Faculty members and DBM students are encouraged to engage in these activities on the KRAs
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Discipline-based Research
Studies on multiculturalism
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studies on Clark and Subic locators; interaction of foreigners and locals in BPOs and Clark and Subic locators; historical study on locals on who have worked with the Americans when Clark and Subic were still under the Americans
collaboration with Kapampangan Studies Center and CASED (Psychology and Sociology)
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Policy studies on the city, provincial, national and international levels
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studies on strategic management, operations management (TQM), and accounting and finance (taxation, governmental accounting and local public finance)
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Studies on corporate social responsibility and good governance
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best practices in CSR and good governance in Central Luzon; benchmarking studies; application in various sectors; entrepreneurship and CSR; social enterprise; marketing and CSR (e.g. Bantay Banta); advertising and CSR
collaboration with CASED (Advertising majors)
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Studies on sustainable environment
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operations management studies (e.g. waste management in factories); finance studies (e.g. cost-benefit analyses)
collaboration with CEA (Industrial Engineering)
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Studies on e-commerce
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technology management in the Philippine setting; e-commerce and the changing purchasing lifestyles of Filipinos; advertising in the digital age
collaboration with CICT
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Studies on the business environment
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strategic management in times of crisis; industry analysis of major Kapampangan industries
collaboration with Kapampangan Studies Center
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Studies on local history and culture
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studies on outstanding Kapampangan entrepreneurs; marketing to Kapampangans; the growth of the Central Luzon industrial corridors; Central Luzon as a transportation hub (DMIA, from NLEX to SCTEX)
collaboration with Kapampangan Studies Center, CEA (Civil Engineers: on road history), CASED (Advertising and Communications)
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Studies on occupational health
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TQM and zero accidents; occupational health and safety of BPO workers
Collaboration with CEA (Industrial Engineering) and College of Nursing
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Studies on information and communications
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The future of online business and accountancy education; HAU as the center for
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technology (ICT)-enabled instruction
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online education in Central Luzon; computer skills of students and faculty members; social networking sites and young adults’ computer literacy
Collaboration with CASED (Education) and CICT
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Comparative studies on strategies and methods of teaching
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Research on how management teaching can be further enhanced using the case study method, online teaching etc.
HAU as the center of excellence for the teaching of management
Collaboration with CASED (Education) and IFSD
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Studies on productivity improvement
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Quantitative techniques applied to industry, academe and government; qualitative approaches to productivity improvement (e.g. motivation)
Collaboration with CEA (Industrial Engineering)
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Biblical and religious studies
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Christ at the workplace; Being a Catholic at the workplace; spirituality and job satisfaction
Collaboration with CASED (Theology) and Chaplain
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Studies on urban problems: The Case of Angeles City
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Quantitative techniques on managing traffic flows; use of IT and e-commerce to improve delivery of services; urban planning and management (the growth of CSEZ and its impact on the City); input-output analysis
Collaboration with CEA (Industrial Engineering for network studies, Civil Engineering for traffic studies and Architecture for urban planning)
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Institutional Research
Academe-industry matching studies: studies on the matching, both current and future, of
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Cohort and tracer studies on alumni; needs assessment of industries; use of data mining on enrollment figures
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HAU alumni’s knowledge, skills, abilities and values with the demands and requirements of industries
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Collaboration with University Registrar, Testing and Guidance Office
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Demand-supply studies in the city, provincial, regional and national professional markets
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Application of forecasting techniques; use of non-traditional forecasting methods (Markov analysis)
Collaboration with University Registrar
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Benchmarking and comparative studies of program policies and standards among Philippine and foreign educational systems
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Comparative studies with Southeast Asia, Northeast Asia, Western Europe and Northern America
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Demographic and socio-economic profiling of current and prospective students: Basis for institutional marketing
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Applications of quantitative techniques (regression, data mining); HAU’s Integrated Marketing Communications programs
Collaboration with University Registrar, Testing and Guidance Office, CASED (Advertising and Communications)
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Evaluation studies on institutional systems and procedures
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Application of operations management techniques (TQM, application of IT, Systems Analysis and Design); application of accounting and finance (Systems Analysis and Design)
Collaboration with CICT (Systems Analysis and Design) and CEA (Industrial Engineering)
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